There's a little Harley in everyone…
After and extensive agency review, Deeley Harley-Davidson® Canada recently announced that the Ontario Retailer Regional advertising business has been awarded to JAN Kelley Marketing. Dom Bovalino, Marketing Director for Deeley Harley-Davidson® Canada, said “A strong background in working with retail networks, along with thei...
Fostering Innovation: Forget Solutions. Find problems.
Our clients come to us with problems. All the time. Every day. As their agency, we like to think of ourselves as innovation experts – the ones that solve their problems. But solving problems or coming up with “big ideas” is only one part of the creative thinking process that leads to innovation. The real key to innovatio...
Agency Pot Shots
Who doesn't like a snowball fight – especially when the other side has no snowballs? As our seasonal gift to you, we've created this "one sided" user experience because we also know there's been many a time when you've wanted to level someone here at the agency.
Attention clients, suppliers, industry partners and employees past, pr...
The Age Of Imagination
In 1969 they sang, “It is the dawning of the Age of Aquarius”, and while many are still debating whether this age has yet to arrive, there can be no doubt that this time period marked the dawning of a new age. Technology ushered in the Information Age and a mere forty years later, I bet no one is complaining about the lack of ...
Lights, Camera, Action!
On Sept. 20th, two 30 sec. television ads hit the airways. If you've ever worked at an agency and had to deliver a television campaign, you'll know what I mean when I say it's a bit similar to birthing a baby.
The most important part of development came well before conception of scripts or storyboards. Valuable customer insight led us...
What Social Media has taught me about sex
You’ve probably heard or seen this quote posted on twitter by Avinash Kaushik, Google’s analytics evangelist: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better."
You may not agree with his premise but you just can’t deny that...
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